Kay LaCoe

If you’re a business owner, do you have a plan for when things go wrong?

Whether you’re a small business, a non-profit organization, or somewhere in between, you need a plan for what to say, who to say it to, and why it matters.

Here’s the truth I repeated more times than I can count: if you are not telling your story, someone else will. And when that happens, you’ve lost control of your narrative.