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If you’re a business owner, do you have a plan for when things go wrong?

Whether you’re a small business, a non-profit organization, or somewhere in between, you need a plan for what to say, who to say it to, and why it matters.

Here’s the truth I repeated more times than I can count: if you are not telling your story, someone else will. And when that happens, you’ve lost control of your narrative.

Like we’re trying way too hard to sound "professional," as if that word means dry, formal, and hollow. But here's the truth: writing like you talk is not the problem. Writing without intention is.

It's difficult for me to separate my passions; one flows into another, or at least the crossover skills and the feelings they evoke in me.